She defined a new market category, co-founding Blo, the world’s first and largest franchise chain of Blow Dry Bars. Born from her second-year university project, the company spans four countries, with 70+ locations, and has collaborated with international mega brands like Mattel, Guess, Topshop and Gwenyth Paltrow. PROFIT Magazine named her 1 of the 30 most fabulous entrepreneurs in Canada. She was the youngest-ever mentor to join Futurpreneur, the Canada's foremost youth mentorship program, and now sits on its board of directors. As an advocate supporting women against violence, she is a strategic advisor, and past board member to WAVAW Rape Crisis Center (Vancouver, BC).
Her resolute disposition for leadership shows up in all facets of her life. She was assaulted in two unrelated incidents at 18 and then again at 21. Right after launching Blo, she went through the ensuing judicial process that eventually led to two guilty pleas, and was diagnosed with Post Traumatic Stress Disorder, Depression and Anxiety. Still, she soars. Her trade secrets? A stockpile of grit and gratitude.
She's served up belly-laugh inducing, heart-pouring sermons on platforms around the world like TedX and Pecha Kucha — now, she's taking her mentorship game to the next level. Devon's penning her first book - a motivation memoir - which explores the gravity of what it really means to be a woman with audacious goals today. It is with her alarmingly honest first-hand narrative that she offers up the idea that courage is not an accomplishment, it is a continued commitment.